For Retail & Foodservice
The alternative set is crowded. The premium end of it is empty.
Monty’s is the super-premium, ingredient-pure butter and cream cheese brand: cultured, small-batch, and founder-led. It merchandises next to the best dairy butter in your case.
The Opportunity
Premium butter shoppers have nowhere to trade into.
The alternative set is built on commodity spreads with long labels. The shopper buying cultured European butter has no plant-based equivalent at the register. Monty’s is that product, at a super-premium ring.
The Difference
Cultured, short-label, seed oil free.
Five to six recognizable ingredients per SKU. Live-culture fermentation for real butter depth. No seed oils, no palm oil, no soy, no gums. The new Oat Butter, the lead SKU, carries Seed Oil Free and Certified Gluten Free straight off the pack.
The Proof
Already selling where premium sells.
In the case at Erewhon, Gelson’s, Lassens, Mother’s Market, Jimbo’s, Butterfield Market, Zabar’s, and Happier Grocery. On the menu at Pop Up Bagels, Sakara, and Levain Bakery. A founder story that earns press, and a customer who asks for us by name.
The Line
Three products, two formats.
Oat Butter, Cashew Butter (Cultured and Original), and Cream Cheese (Original, Scallion & seasonal flavors), in retail cups and pouches for the case, and bulk chubs for the kitchen. Both lines below.